Assistant Manager, Social Media (Content)

At Allbirds, we’re on a mission to prove that comfort, good design and sustainability don’t have to be mutually exclusive. We are dedicated to making the most sustainable footwear we can using premium natural materials, designed for the to and fro of everyday life. Our commitment to making better shoes in a better way is fueled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. With funding from the leading venture capitalists in consumer products, and the founding CEOs of some of the greatest e-commerce businesses in recent history, our desire to shake up the footwear industry is off to a great start. In fact, TIME already called our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

Where we need help

We have all the makings of a world-class brand – beautifully designed products that exceed customer expectations, a genuine origin story, passionate founders, product innovation rooted in the use of natural materials, and a loyal group of evangelists who believe in our mission.

Now we’re looking for an (Associate) Producer of Social Media to bring our stories to life and help us engage with our customers and fans around the world. You’ll be responsible for creating weekly social-first content for Allbirds’s global social media channels; collaborating with brand art directors, designers, and copywriters on social-first content development and creation; and making sure our digital channels reflect our brand and welcome people into our community.

This is an amazing opportunity to create content for a world-class brand across multiple channels and markets. It requires strong content creation skills, creativity, and an ability to work collaboratively across teams to bring the Allbirds brand to life.

What does the job entail?

Content Creation

• Master the Allbirds voice and produce engaging photo, video, and written content for various social channels.
• Support the creation and execution of weekly social calendars that are innovative and push the envelope of what’s been done on social.
• Work with our creative team to create content that resonates with our social audience and shares brand/product attributes and benefits in a unique way.
• Lead in-house photo and video shoots for social content.

Relationship Building

• Engage Allbirds’s influencer community in style-driven content creation partnerships.
• Identify and build relationships with new digital influencers, tastemakers, and content creators.

Social Strategy

• Collaborate with Social Media Manager to develop diverse channel strategy across all active social media platforms (with a focus on Instagram, TikTok, and YouTube).
• Analyze and distribute reports on social media performance to internal team and regularly make recommendations, updates and improvements based on findings.

What kind of person are we looking for?

• 2-3 years of experience in a Content Creation role, ideally with a focus on Social Media or other short-form digital content at a consumer and/or lifestyle brand
• International experience, comfortable working with teams around the world
• Exceptionally strong writing and verbal communication skills, with the ability to present ideas and information clearly and write in various styles for diverse audiences
• Expert knowledge of, and personal participation in, social media
• A can-do and collaborative approach to ideation and execution, and a willingness to roll up your sleeves
• Experience working on photo and video shoots – art directing, producing, and concepting
• Strong existing relationships with key digital influencers and tastemakers

More practical skills needed:

• BA/BS or equivalent
• Expert in Microsoft Office and Google Drive
• Advanced Excel skills
• Knowledge of Adobe Creative Suite
• Social copywriting skills
• Art Direction experience
• Experience using Hootsuite, Sprout Social, Opal or other social media management platforms

What can we offer?

• Competitive salary + equity
• Medical/Dental/Vision insurance
• 401k employer match
• Paid parental leave
• Fitness benefits
• Discounted products
• Pup friendly office!

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

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