Assistant Manager of Digital Marketing

New York, NY

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, LOFT, Lane Bryant, and Talbots. Individually, our brands are unique and strong. Together, we are powerful.Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results.


Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.


LOFT creates modern, feminine, versatile clothing for women with one common style goal: to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style. Here at LOFT, we're busy styling the careers and supporting the lives of everyday optimists just like you. Express your authentic self and experience endless inspiration, all while enjoying the opportunities and benefits that help you get the most from your career, life, and wardrobe. 


The Assistant Manager of Digital Marketing will be responsible for the tactical execution and optimization of all customer retention channels across Email, SMS and Direct Mail. This is a highly visible, fast-paced, hands-on role, as these channels touch senior members in the organization. Strong attention to detail and the ability to recognize and prioritize key, time sensitive projects will be crucial for success.


THE IMPACT YOU CAN HAVE

  • Execute on the strategic plan to enhance the customer journey, while reaching overall business goals for new, retained & reactivated clients.
  • Maintain program calendars across Email, SMS and Direct Mail and keep track of store set and promotional launches.
  • Manage creative briefing process and provide guidance on asset development based on performance and market insights.
  • Proof assets to ensure content follows channel best practices, legal guidelines and fulfills business objectives. 
  • Oversee asset trafficking, campaign builds & QA for Email, SMS and Direct Mail campaigns.
  • Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels.
  • Produce daily & weekly channel reports with insights and analysis to be shared with leadership.
  • Gain understanding of various digital analytics tools & methods (i.e. multi-touch attribution, last click & platform reporting sources), connecting the performance to client engagement.
  • Collaborate with agencies and other partners to manage digital campaigns.
  • Collaborate with cross functional teams including CRM, Brand Marketing, E-commerce Analytics, Digital Merchandising, Organic Social, Loyalty/Credit Marketing & Creative & Project Management


YOU’LL BRING TO THE ROLE

  • Bachelor’s degree (Marketing preferred)
  • 1-2 years digital marketing experience preferred
  • An acute attention to detail and ability to multitask accurately and efficiently
  • Adaptable, highly detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environment
  • Strong listening and communication skills with the ability to gain alignment and problem solve collaboratively to achieve goals
  • Team player with ability to work effectively with multiple cross-functional teams
  • Energetic with a proactive and positive attitude
  • Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
  • Results Oriented - strives to hit metric-driven goals and searches for the right solutions for both the client and the company


BENEFITS AT KNITWELL GROUP

  • You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
  • Support for your individual development plus career mobility within our family of brands 
  • A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities* 
  • Medical, dental, vision insurance & 401(K) retirement* 
  • Employee Assistance Program (EAP) 
  • Time off – paid time off & holidays* 
  • The target salary range for this role is: $24.04/hr - $26.44/hr


Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.


Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position. 


This position works in a hybrid model, with three days per week worked in the New York, NY location and two days per week worked remotely.   


LOCATION: Corporate Ann Taylor – Remote


POSITION TYPE: Regular/Full time


EQUAL EMPLOYMENT OPPORTUNITY

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.

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