Assistant Manager Communications

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

The Assistant Manager Communications support the development of an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.

KEY RESPONSIBILITIES

• Assist BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
• Contribute to the development of short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives.
• Provide inputs for creation of action plans for BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
• Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
• Assist in researching communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
• Assist in coordinating global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
• Assist in directing agencies towards creative concept that meets objectives and works across disciplines, and global markets.
• Support the development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
• Helps executing and tracking the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
• Support campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular quality reports.
• Assist in processing communications and advertising specific budgets and spending strategies to ensure communication activities are developed with regional use and implementation issues in mind.

KEY RELATIONSHIPS

• Brand adidas: Brand Management
• Brand adidas: other BUs Brand Marketing
• adidas Local Markets
• adidas Finance / Controlling
• adidas Procurement
• Creative Agencies
• External partners and key accounts

KNOWLEDGE, SKILLS AND ABILITIES

• Interpersonal/communication skills and some level of strategic thinking.
• Some experience in marketing communications.
• Understanding of an ever-changing marketing landscape and exposure to project management.
• Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to support internal and external cross-functional groups: product marketing, communications, social, digital.
• Understanding of and passion for the sports and fashion/entertainment industry.
• Presentation and organizational skills.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
• 1+ years’ industry and / or relevant work experience.
• Fluent written and spoken English language skills.