We are looking for an Acquisition Marketing Coordinator to join us in developing and executing marketing strategies to acquire new customers and grow the business.
The ideal candidate will have experience assisting on marketing campaigns across a variety of paid media channels, as well as a strong understanding of marketing principles and data-driven decision making.
In this role, you will collaborate with teams across the business including the influencer marketing, creative (design & copy), site-merchandising, and brand marketing teams to ensure that campaigns are properly executed and align with business objectives.
Attention to detail, eagerness to learn, and analytical thinking with a strong sense of project ownership are all keys to success. Candidates should have a desire to grow their career in the digital marketing landscape within the fashion vertical.
RESPONSIBILITIES
- Assist in the management, execution and optimization of digital marketing channels (Paid Social, Paid Search, Display, Affiliate, OOH, Streaming/TV).
- Manage and track daily performance of ads in-platform, including creative and feed management.
- Traffic and ensure the accuracy of campaign creative, linking and data..
- Project coordination & collaboration with key cross-functional partners to develop campaigns and support business strategies on multiple digital properties.
- Execute and evaluate reporting, with thoughtful analysis and recommendations.
- Generate and maintain content planners, calendars, and tracking documents; updating as campaign elements shift and new information becomes available.
- Participate in vendor partnerships, ensuring all timelines are met and content is delivered as planned. Provide vendors with all necessary sources/materials, facilitating approvals and communicating notes back to the vendor.
- Stay current on digital marketing best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.
QUALIFICATIONS
- 1-2 years of advertising experience, agency or Direct-to-Consumer brand preferred
- Experience working with Digital Marketing ad platforms, such as Meta Ads Manager or Google Adwords
- Experience tracking projects in Asana or other project management tools
- Ability to create and QA reports, tables, and charts with Google Analytics, Excel, and Looker (or equivalent)
- Understanding of marketing funnel, digital marketing tactics, and performance KPIs (CAC, ROAS, CTR, CVR, etc)
- Excellent communication (both verbally and written) with a Client Service orientation
- Experience working with cross-functional teams to obtain common goals
- Self-starter with a strong ability to multitask, detail oriented, can work independently, follow instructions, and work on a deadline
$60,000.00 - $70,000.00 a year
Benefits and Culture
- 100% Company Paid Healthcare (medical, dental, vision)
- Kind Body Fertility Benefits
- 401(k) savings plan with up to 4% match
- Unlimited PTO
- Full Access to LinkedIn learning
- Employee Discounts
Perks (HQ Location)
- Free weekly catered lunch at HQ – M/W/Th
- Dog-Friendly office
- Free Swag Giveaways
- Annual Holiday Party
- Annual Summer Party
- Invitations to pop-ups and other company events
- Complimentary daily office snacks and beverages
SKIMS is committed to continuously creating an inclusive environment for all employees and candidates, reflective of the rich diversity of the communities we serve. Equitable workplaces foster innovation and excellence, and in our commitment to culture of belonging qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.